Workbook
From reach to behaviour, in four steps you can take yourself
A practical workbook for brand managers and medical advisors in pharma and life sciences. Map who your doctor is, what they need, how you reach them, and whether they actually move. Built on the Sofion 4C model.
What is inside.
Four worksheets you fill in for your own indication, each with prompts and a short self-check:
Customer
Who is the doctor, and where do they stand on the adoption ladder?
Content
What do you say, and when?
Campaign
Which channel, at which moment, with the right spacing?
Conversion
Does the doctor actually move?
Who it is for.
Brand managers and medical advisors in pharma and life sciences, especially in rare disease and precision medicine, who want their communication to change practice, not just reach an inbox.
Request the workbook.
Want to sharpen it together?
A filled-in worksheet raises questions. Is your prevalence estimate right? Is your audience really on that rung? In a 90-minute Sofion Discovery session we go through your worksheets, test your assumptions against practice, and sharpen the approach for your indication. You leave with a one-pager for your team. No sales pitch, just work.
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