From reach to behaviour, the Sofion 4C model
Reaching a doctor is easy. Changing what they do is the hard part. The Sofion 4C model is how we plan education that actually moves a professional, one step at…
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On HCP engagement, CGR-compliant education, didactics and the role of AI in medical communication. From Sofion's practice.
Which side of the spread is your programme on? The Sofion condition model
The question is not whether medical education works. It is whether yours sits at the top of the evidence or the bottom. Here is the pre-check we use to tell,…
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Tell us what is at stake. We start by listening.